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What this shows: for every collection (and the rings inside it), the share of visitors who bought (conversion rate), plus orders, units, average order value, and the change vs. the prior week — for the period selected above, exchanges excluded. How to read: a higher conversion % means more visitors are buying; click a collection to expand its rings; click any column header to sort; use the buttons to switch between orders and units.
Sections sorted by conversion rate; rings sorted by sessions. Click a collection to expand its rings. Exchanges excluded throughout. Revenue = net sales (after discounts). Last column: WoW = last completed week vs the week before; with Compare to prior period on, it becomes vs prior = CVR change (pp) vs the equal-length prior period.
What this shows: the long-run daily or weekly trend for each collection, independent of the period selector at the top — built from the nightly snapshots stored in Supabase. This history grows a little every day.
What this shows: whether a collection's conversion is explained more by its price or by the pull of its brand/design. How to read: rings are grouped into fair peer sets (Ready-to-Ship, mid-priced made-to-order, premium made-to-order); we draw the normal price-vs-conversion trend for each group, then see who beats or trails it. Beating the trend = the brand/design is doing the work; trailing = underperforming for its price. The three charts below break this down.
How price relates to conversion, and how much of each collection's result is explained by price vs. its brand/theme. Rings are split into three price tiers — Ready-to-Ship, MTO Standard ($250-599 AOV), and MTO Premium ($600+ AOV) — each with its OWN baseline, so every ring is judged against price-peers. Dot color = Officially Licensed (blue) vs non-licensed (green). Uses the period selected at the top; exchanges excluded.
These views change the sessions (denominator) only — Shopify can't attribute orders to a traffic source, so they compare every item on the same rule but aren't true per-source conversion. Organic & Direct = direct + search; Non-organic/Direct = social / paid / email (where Meta ad clicks land).
Exclude ad-traffic outliers: within each price tier (Ready-to-Ship, Standard MTO, Premium MTO), hides rings that draw at least 3× the sessions of the typical ring in that tier and convert at a third or less of that tier's typical rate — i.e. ad-driven traffic dumps that pull lots of visitors but rarely sell. High-traffic rings that also convert well are kept. Use the checkboxes below to keep any flagged ring's data in.
One panel per price tier, each with its own baseline (dashed = that tier's price trend). Dots are blue for Officially Licensed, green for non-licensed. A dot above the line beats its tier peers at a similar price; below, worse.
Each bar is a collection's conversion minus what its price-tier baseline predicts — the "brand/demand" effect (technical term: regression residual), in percentage points. Blue = licensed, green = non-licensed. Right = beats its tier peers; left = trails them.
What this shows: each dot is one ring — its price (left-right) and its conversion (up-down); the dashed line is the expected conversion at each price for that group. How to read: a dot above the line converts better than expected for its price (its design/brand is winning); below the line = worse than expected. A downhill line means price drives conversion (cheaper sells better); a flat line means price barely matters and it's brand/design driving sales; an uphill line means the pricier rings actually convert better (the costlier versions are the more desirable ones).
Exchanges excluded. Loop/Redo exchange orders (the Redo sales channel - replacement items offset by return credit, little or no new revenue) are filtered out of every metric, so orders, conversion, units and AOV all reflect genuine purchases only.
Sessions come from Shopify's sessions dataset grouped by landing page. A ring's sessions = visits that entered the site on that ring's product page (/products/<handle>). It does not count visits that landed elsewhere and then navigated to the ring, so it understates total PDP traffic and conversion rates run higher than a site-wide rate. It is consistent week-over-week and comparable across collections.
Orders / Units / Sales come from the sales dataset grouped by product_id (a stable join key). Orders = orders containing that ring; Units = net_items_sold.
Conversion rate = orders / sessions (or units / sessions), summed across a collection's rings then divided.
AOV = total sales / orders (total sales = net sales + tax + shipping), exchanges excluded. Shown at collection and ring level.
Collections. Active, sellable rings only - archived and draft styles excluded. Each ring assigned to one collection by priority (licensed first, then Meteorite > Dinosaur Bone > Elysium, then Black Rings). Split into Officially licensed (DC, Halo, LoTR, Fender, Jeep, Jack Daniel's, NASA) and Manly Bands collections, each sorted by conversion rate; rings sorted by sessions. Halo = The Master Chief, The Needler, The Halo.
Figures match Shopify's Reports tab (America/Denver) and refresh from live data on each open/reload.